TOKYOPOP INC. UNVEILS MASTER PLAN FOR RAVE MASTER WITH FULL-SCALE LAUNCHHit Boys' Action Property
to Boast DVD Release, Cine-Manga(tm) Books and Expansive Licensing Program
TOKYOPOP Inc. has a few words for
Licensing International attendees: It's time for the Rave-olution! The leading U.S. publisher of manga (graphic novels) is
pleased to announce its comprehensive launch plan for Rave Master
--the year's hottest animated action/adventure series
for boys, currently airing on Cartoon Network's Toonami block. Already a top-selling TOKYOPOP manga series, the Rave Master
property will virtually explode in the coming months with DVDs, Cine-Manga and a full-scale licensing program in the works.
The following is a summary of the exciting initiatives planned:
DVD Release - This October TOKYOPOP debuts Volume
containing the first two episodes of Rave Master
. The epic quest follows young Haru Glory on his journey of adventure
and self-discovery. Joined by Elie and Plue, two truly unique companions, Haru travels the globe to retrieve the powerful
Rave Stones necessary to defeat the malevolent Shadow Guard.
Cine-Manga - Also launching this October from TOKYOPOP
is the first Rave Master
Cine-Manga-a unique action-filled blending of the show's full-color screen-captured images
complimented with text balloons taken from the original script.
Master Toy Licensee - As previously announced, Hasbro
will draw upon its 80 years of experience to develop a comprehensive line of Rave Master
themed action figures, games
Interactive Wall Calendars - Avalanche, who has manufactured star-studded products for Teen People,
Time-Life and the U.S. Olympic Soccer team, will use their expertise to create Rave Master calendars. Each calendar will include
50 stickers featuring Rave Master's
Squishy Toys - Dark Horse, renowned for their hot comic
book series based on Hell Boy
and Star Wars
, will develop a collectible squishy toy based on Griff, the fiercely
loyal companion to Elie and Plue.
Bedding & Home Décor - Jay Franco and Sons, Inc, a leading manufacturer of home
products, is coming out with an eye-catching line of Rave Master
bedding, bath and beach towels.
Apparel - Top
manufacturer Mad Engine has been tapped to create Rave Master
t-shirts and sweatshirts.
- Toy Quest, among the world's largest private makers of electronic games and toys, will use its 30 years of expertise to
develop two motion-activated Rave Master
games: an interactive headset LCD game and an interactive game played through
a motion-sensored accessory.
uniquely layered world of quests, characters and journeys presents
some incredible merchandising opportunities," said Kathryn Klingler, TOKYOPOP's Licensing & Merchandise Sales Director.
"We are delighted to have signed on so many pros, and we are excited at the prospects of more to come."
Also a hit
in its native Japan, the Rave Master
property has spawned 23 graphic novel volumes, a successful animated TV series
and video games for PlayStation and Game Cube overseas.